How to Track Application Sources in SuccessFactors Recruiting

How to Track Candidate Sources in SAP SuccessFactors

Recruiters using SAP SuccessFactors often face the challenge of identifying which channels bring in their best candidates. SuccessFactors provides built-in source tracking via URL parameters and reporting dashboards – helping you make data-driven sourcing decisions with ease.

Additionally, EuroBrussels automatically adds UTM source parameters to our own apply links. This ensures that when candidates apply through our platform, you can see exactly where your best applicants originate – no manual setup required.

Why Source Tracking Matters

Knowing where your candidates come from enables smarter recruiting. By capturing source data through UTM parameters and referrer tracking, SuccessFactors helps you measure the real performance of each channel. This visibility supports better budgeting, optimised ad spend, and improved hiring outcomes.

When jobs are posted via EuroBrussels, each apply link already includes a unique utm_source tag, automatically compatible with SuccessFactors’ analytics.

1. Define and Register Your Source Channels

In SuccessFactors, start by reviewing your current source list:

• Go to Admin Center > Manage Recruiting Sources.
• Check whether “EuroBrussels” is listed as a job board or external site.
• If not, click Add New and enter “EuroBrussels” as the source name.

2. Use Auto Tracking with UTM Parameters

SuccessFactors automatically records UTM parameters attached to job URLs. This means every application coming from a tagged link will be attributed to the correct source.

Example:

https://jobs.company.com/JobDetails?jobId=4567&utm_source=EuroBrussels&utm_campaign=marketingpush

These parameters populate the “Source” field in SuccessFactors without any manual input.

3. Ensure Compatibility via the Career Site Builder

SuccessFactors Career Site Builder (CSB) recognises UTM parameters automatically. To verify compatibility:

1. Open Career Site Builder > Tools > Site Source Editor.
2. Add or confirm “EuroBrussels” as an active source.
3. Save your configuration.

This ensures that applications arriving through EuroBrussels links are correctly tracked in your reports.

4. Post Jobs via EuroBrussels

When you publish your job on EuroBrussels, our system automatically appends the correct UTM parameters to your provided SuccessFactors job link - for example:

?utm_source=EuroBrussels&utm_campaign=finance_hires

This allows SuccessFactors to identify the candidate source as “EuroBrussels” in your dashboard.

5. Train Your Recruiting Team

Educate your recruiters and hiring managers on how tagged URLs work and why they matter. Consistent use of UTM-based apply links ensures accurate data across campaigns.

Encourage team members to always share the official apply links generated from EuroBrussels rather than copying URLs directly from SuccessFactors.

6. Monitor and Optimise Performance

View your tracking results directly in SuccessFactors:

• Go to Recruiting > Reports > Recruiting Dashboard.
• Use “Candidates by Source” or “Source Performance” widgets to analyse data.
• Search for “EuroBrussels” to evaluate results from your postings.

Final Tips

• Make tracking effortless by letting EuroBrussels handle your UTM tagging.
• Keep your source naming consistent for cleaner analytics.
• Review your reports monthly to refine underperforming channels.
• Combine tracking insights with conversion metrics to measure candidate quality, not just volume.

By using EuroBrussels with SAP SuccessFactors, you gain full transparency over your sourcing performance - without extra configuration.